Happiness Blue Ocean International Cinema

• Operating Area: 4,600㎡
• Completion Date: January 2018
• Location: 9th Floor, Lifeng International Shopping Plaza, No. 6 Jinhua South Road, Xi’an

Project Introduction

For this project, Shangrui Yuanzhu sought to create a highly recognizable new image for Happiness Blue Ocean Cinema, aligning with its cultural DNA while paving the way for thematic scenes that could serve as templates for future branches and commercial promotions. The selected theme of “Island Vacation” perfectly matches Happiness Blue Ocean’s cheerful and relaxing brand identity, earning the client’s full approval.

Cinema design often focuses on crafting an immersive experience, allowing audiences to enter a themed world as soon as they step inside. Shangrui Yuanzhu introduced the feelings of seaside relaxation and joy into the cinema, using a blue-and-white color palette to create a welcoming, leisurely atmosphere akin to a holiday at the beach.